Pr Hangover

Are you as intrigued by the 'Raid Area 51: They can't stop all of us!' Facebook event and social media trend as I am? Listen to hear me chat with Ben Risinger, a digital marketing pro and GVSU adjunct professor, chat about the event, why brands have decided to latch onto it, and the advantages or disadvantages of brands associating with an event that has already led to the arrest of two people.