Mads Singers Management Podcast

MSMP 138: Melissa Maulini on Business Scaling, Hiring Right, and Onboarding

Informações:

Sinopsis

Today, my guest today in the Mads Singers Management Podcast is none other than Melissa Maulini. Melissa is the CEO and founder of Maulini Creative, a small boutique marketing agency, starting as a freelancer specializing in social media management and influencer marketing until she eventually settled down with personal brand marketing. Initially working alone, Melissa grew a team that she calls her marketers; and what journey it has been, especially during the COVID-19 pandemic where many brick-and-mortar businesses had to switch up their marketing to keep their business afloat during those challenging times.Because of the COVID-19 pandemic, many traditional ways of doing things were turned upside down, from digital marketing, social media marketing, social media management, and even operations had to be delegated. Despite these new challenges, the pandemic has brought on new opportunities for everyone, whether a restaurant in an old city or a small store set up in the middle of the town. Although there are