Fear Less Business Podcast

Think display ads are a waste of time and website real estate? Think again. For many bloggers, running ads was a first, failed attempt at monetization. Frustrated with a lack of control over what ads were served to their readers, an impossibly slow load time, and/or an unexpectedly low payout, they eventually chalked the experience up as a lesson learned, removing the ads and never looking back. But like everything else on the digital landscape, advertising has changed and evolved. Running display ads can most definitely generate real revenue, providing a lucrative and relatively passive income stream. The key is optimizing your site for your advertising— and your advertising for your audience. There is always a loss in user experience to add advertising to your site. That doesn't mean don't do it. It just means that the return on that advertising needs to be worth it. Amber Bracegirdle This week on the Businessese Influencer Marketing Podcast, Amber Bracegirdle unlocks the mystery behind best practices f