Fear Less Business Podcast

As the realm of influencer marketing expands and deepens, content creators and brands alike are no longer quite as satisfied with one-off reviews of small ticket items; they are looking to expand and deepen their relationships and campaigns as well. Deeper connections and integrated, longer-term campaigns mean increased value for brands, influencers and readers in terms of exposure, authenticity and education, which generally translates into better compensation. Winning all around! So how can influencers cultivate better relationships with brands, particularly the brands they most align with? For this week's episode of the Businessese Influencer Marketing Podcast, we're pleased as punch to sit down and chat with Katie Proctor and Elle Queen of Wellevation HQ about building meaningful, mutually beneficial brand relationships. Wellevation HQ is a niche consulting group that supports influencers and brands in the wellness industry. Along with other services, they act as agents for influencers— allowing busy c