Fear Less Business Podcast

Privacy has been a hot topic lately, and with good reason. While Facebook's use of user data has taken center stage, there's another important piece of privacy news influencers and businesses need to know about— and take action on, soon. The General Data Protection Regulation (GDPR) takes effect on May 25, 2018, and non-compliance can carry sizable fees: up to 4% of annual global turnover or €20 million. Are you ready? The GDPR is an European Union law that expands protection for an individual’s personal information by: placing more stringent requirements onto companies that possess personal data of EU data subjects giving these data subjects more control over how their personal information is collected, stored, and used. Even if you are not located in the EU or specifically marketing to EU citizens, the GDPR's strict consent requirements have implications for U.S. based businesses. If you collect any sort of personal information through your website— think email addresses, Google Analytics, names on