Fear Less Business Podcast

"What is my mission? What is my brand story?" They say that a dream without a plan is just a wish. That a goal is a dream with a plan and a deadline. We're going to say that a business without a dream, a goal, a plan, and a deadline is a mess. A well developed brand strategy ties all of these essential elements together for your business. It refines your why (your overall vision and dream) and your what and when (specific goals on a specific timeline) before nailing down the how with a long-term plan that moves you toward achieving your goals. It can feel like an tremendous undertaking, but once your brand strategy is clearly defined it provides a framework to follow. Your day to day decisions and path to success will become easier and more clearly defined as well. For this week's episode of the Businessese Influencer Marketing Podcast, we were super excited to sit down and chat with Stacey Ferguson about building a digital brand strategy and so much more. Stacey has hit legend status for those who have b