Fear Less Business Podcast

There's a myth within the influencer community that sponsored content doesn't do as well as other content. Here's the thing though: that myth is really not true, as long as the sponsored content is done the right way. If you find that difficult to believe, it might be time for a fresh perspective and a change in approach. We feel strongly about sponsored content. Some items to consider if yours underperforms: The Biggest Myth About Sponsored Content Performance To tackle this topic, we turned to someone who consistently creates some of our favorite authentic sponsored content: Patrick Quinn from Life of Dad. Patrick was once a teacher and a freelance writer (covering, among other things, the weird and wonderful world of dart tournaments) before his brother-in-law started Life of Dad as a personal blog, and asked Patrick to join him as a contributor. Together they have transformed the site from a traditional blog into a platform and community for dads across the globe, as well as acting as an agency. I