Fear Less Business Podcast

This episode is sponsored by Make Your Case, our all-in-one tool to help you create case studies for your influencer business. It's the moment you've been waiting for! This episode is the final installment in our series, 4 Marketing Tools Every Influencer Needs. We've gone over the power of pitching, detailed mastering the media kit, broken down closing strong with campaign reporting, and now, at long last, we're going to make the case for case studies. What is a case study? We think case studies are one of the most underutilized tools bloggers have, and we want to change that. We know that influencers work hard on their sponsored posts and campaigns. Case studies are a way to highlight the work that goes on behind the scenes: how those campaigns were initially conceived, what the sponsor's goals were, how the work was executed, and how the results of that work specifically performed to meet the sponsor's goals. They act as portfolio and proof in one visually pleasing, snackable package. In short, case st