Fear Less Business Podcast

This episode is sponsored by Hashtag Legal. Contact Hashtag Legal to set up a consult to assist with your questions about the FTC. Suppose you meet someone who tells you about a great new product. She tells you it performs wonderfully and offers fantastic new features that nobody else has. Would that recommendation factor into your decision to buy the product? Probably. Now suppose the person works for the company that sells the product – or has been paid by the company to tout the product. Would you want to know that when you’re evaluating the endorser’s glowing recommendation? You bet. That common-sense premise is at the heart of the Federal Trade Commission’s (FTC) Endorsement Guides. The FTC’s Endorsement Guides: What People Are Asking The Federal Trade Commission (FTC) and their guidelines for disclosure have been a hot topic for some time in the world of influencer marketing. Earlier this year, the FTC made clear that they were taking proper disclosure seriously, sending out a round of letters warnin