Fear Less Business Podcast

This episode is sponsored by Hashtag Legal. Contact Hashtag Legal to set up a consult to assist with your questions about influencer marketing contracts.  When we talk about intellectual property, we are speaking of products of the mind: ownership of work or content that has been born out of creativity, whether it's an invention, an image, or a literary piece. It might be easier to think of this as ownership of something intangible; while I might own a Harry Potter t-shirt, Harry Potter and his wizarding world belongs to J.K. Rowling, a character and universe of her own creation. As the owner she has the legal right to transfer that ownership if she ever so desired (assignment), or to license its use by another party on a limited basis (for instance, to make Harry Potter t-shirts). Seems simple enough, right? Well, hang on a second. The three main intellectual property areas are patent, copyright, and trademarks. Not every creation can be patented, copyrighted, or trademarked; there are certain rules surro