Yeukai Business Show

Welcome to Episode 427 of the Yeukai Business Show. In this episode,  Kathryn Read discusses How to create a thriving global marketplace So, if you want to know more about How to create a thriving global marketplace, tune in now! In this episode, you'll discover: How to create an internationalization strategy.How to act as a fractional sales manager for expansion to Asia.How to train teams on the basics of working in export channel sales. About Kathryn Read Kathryn MIEx (Grad), is an international sales and marketing consultant with over 25 years of experience developing niche products in emerging markets. She helps small and medium companies to break through international barriers, creating successful entrepreneurs and a thriving global marketplace. Kathryn firmly believes that business is done between people, and therefore places her focus on building strong relationships that form a solid foundation for doing business.  When she's not traveling around the world, Kathryn enjoys playing clarinet in