I Love Bookkeeping

Co-hosts Hannah Robinson and Melissa Honan discuss how to communicate value, the role your mindset plays, and they share an exercise that will help you better articulate what you do in a way that’s clear and attracts customers. [1:14] Even though, in this episode, the topic of communicating value is addressed from the perspective of entrepreneurs and bookkeeping business owners, Hannah believes that it can be applied pretty much anywhere concerning your workplace and relationships. [1:43] Hannah believes that one of the first things you should do is identify what your value is and identify your promise to your clients. For Melissa, this is one of the reasons why having a niche matters. [2:09] In Melissa’s opinion, the value communication process starts with doing an internal audience. [3:52] Melissa talks about her “features, benefits and check questions” exercise. [7:47] Hannah asks Melissa how she goes about communicating value while looking more confident to a potential client even when imposter’s syndrome