Below The Line With James Beshara

For profitable, large businesses, a downturn can be great for recruiting and retaining talent as there is a flight to safety and security. For small businesses that have focused maniacally on profitability from day one, a downturn in the market is also managed relatively well.  This is in contrast to technology startups that often have to spend years building the product before they can monetize or spend the first few chapters of the company's life focusing on growth over revenue maximization. This means that in an economic downturn, these startups/teams/founders are the most vulnerable to shifting markets, especially those that are dependent on outside capital.  This episode is the resource for how to manage one's own psychology, as well as the psychology of the team around them when building and leading a business like this. In the episode, I outline tactics like getting comfortable with the worst case scenario (in order to maximize the chances of the best case scenario), as well as outlining the