She's Building Her Empire: Female Entrepreneurs | Women In Business | Online Marketing | Management | Productivity | Launchi

We've all heard that you always want what you can't have. That's exactly the strategy your business can use to your advantage with exclusivity. In today's episode, I'm giving you four ways you can achieve exclusivity no matter what type of business you have. There are many advantages to exclusivity and within Foot Traffic we found that our programs rose in popularity and increased enrollment when we assigned them entry requirements. Three key points about exclusivity for small businesses: 1. Let's get clear on exactly how exclusive you need to be. I'll give you my suggestions for best business practices when it comes to which products need an element of exclusivity. 2. How do you let people know about the exclusivity of your offers? I'll be sharing with you here the phrases and language you can use to announce the options customers have for working with your business. 3. What do you need to do to implement? Depending on what you sell there are different strategies you can use. I'll give you examples of what t