#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Heba Ashour talks with Jason Barnard about how international image/video search works. Heba Ashour is Principal Program Manager Lead of Multimedia Search Ranking and Platform at Microsoft Bing. She is an experienced leader, technology manager, technical visionary, and passionate about using technology to democratise access to information, services, and opportunities. Heba focuses on providing users of search services around the world with engaging images/videos that match their exact intent in every scenario, empowering them to be informed, entertained, save money, and succeed. Previously, she worked at Microsoft Research's Advanced Technology Lab in Cairo, where she turned various research technologies into features that were integrated into various Microsoft products. In this delightful episode, Heba Ashour and Jason Barnard discuss how search engine users around the world are increasingly using visual and video search to get a quick and accurate answers to their questions and solutions to their probl