Life By Design

Mallika Malhotra is The Brand CEO, an award-winning branding expert, confidence-stirring mentor, dynamic speaker, and author. For years, she worked in corporate advertising on big brands like L’Oreal, Oil of Olay, and Hidden Valley Ranch. Now she helps women entrepreneurs master their message, stand out in their crowded market, and develop brands that are magnetic, memorable and money-making. Her friends and clients call her the brand energizer because she is a strong believer in getting out of your comfort zone, taking action and implementing ideas. When she's not building brands, she's at home in Maine with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.TAKEAWAYS:+ Branding is the reputation you have with your audience. It’s the words they use about your business when you’re not in the room. + Branding isn’t your logo, your colors, your fonts, your website, or your social media. They are expressions and demonstrations of your brand.+ In a noisy marketp