I Love Bookkeeping

What can bookkeepers do to stay on brand with their overall business image? Co-hosts Hannah Robinson and Melissa Honan discuss how bookkeepers can manage their business' identity, stay on brand, and become immune to the ever-changing social media trends. Melissa explains why she's very intentional about brand authenticity and maintaining a consistent business identity. Hannah and Melissa explain why consistency is the key to successful branding - they also go through tips you can use to stay immune to social media branding trends. Melissa shares why she believes the more successful businesses operate primarily in the best interest of the clients or the best interests of the team. Hannah talks about the benefits of having an accountability partner in business. Hannah explains the difference between changing and evolving your brand. Melissa reveals that she likes working with professional graphic designers because they effortlessly maintain consistent brand assets. Melissa talks about brand reputation - and ex