I Love Bookkeeping

Can bookkeepers evolve their business, follow new trends, and still stay true to their business's core values? Co-hosts Hannah Robinson and Melissa Honan talk about how bookkeepers can authentically evolve their business by keeping a close watch on social media and capitalizing on trends that connect with their audience. Hannah explains how hard it is for business owners to keep up with ever-changing social media trends. Melissa asks Hannah what a trend is. Hannah breaks down the dictionary definition and adds what it means from a social media perspective. Hannah and Melissa discuss when and when not to ride a social media trend. Hannah shares the most important question you should ask yourself before deciding to follow a trend on social media. Melissa asks Hannah if a content creator can ride a social media trend and still be authentic. Hannah believes it's possible, as long as you stay true to your company values. Hannah advises content creators to go after social media trends only if they align with their