I Love Bookkeeping

Are you looking to start creating content for social media but don’t know where to start? Or maybe you have a hard time coming up with content ideas for your online brand? Co-hosts Hannah Robinson and Melissa Honan share their thoughts on how bookkeepers can consistently generate engaging social media content and authentically market their brand. Hannah and Melissa start by addressing the generational content gap - and how different age groups consume content. Hannah asks Melissa what she struggles with when creating content. Her answer is what most people also struggle with: ever-changing social media algorithms. Melissa reveals her content creation process involves creating as much content in advance and then scheduling it on a content calendar. Hannah clarifies that you should only consider outsourcing your content creation if you have the budget for it. Melissa talks about the benefits of professionalizing your content creation process. Hannah describes the difference between looking for inspiration and