I Love Bookkeeping

Would you like to get the most out of your next trade show and walk away full of leads, prospects, and new connections? Co-hosts Hannah Robinson and Melissa Honan discuss how bookkeepers can get the most out of trade shows, maximize their presence at exhibitions, and ensure they achieve a positive ROI. Hannah and Melissa talk about how intimidating it can be to run an exhibit at a trade show, especially if you’re an introvert. Melissa explains the difference between selling a product and selling services at a trade show. Hannah describes easy ways to gain the most from a trade show even if you’re operating on a budget. Hannah and Melissa agree that you don’t have to exhibit at hundreds of trade shows to drive leads to your business - sometimes simply going to the right ones is more than enough. Melissa reveals simple strategies you can use to minimize costs and still stand out at a trade show. Hannah and Melissa go through display tips and ideas to help your exhibit stand out at a trade show. They also descr