Peer 2 Peer Real Estate's Podcast

About Postalytics:We are a team of marketers and technologists who know how effective targeted, personalized and tracked direct mail marketing can be. We also know that traditional direct mail production processes are slow, expensive and disconnected from digital channels.We are also the creators of Boingnet, the award winning pURL marketing automation platform. Since 2008, we’ve been helping direct mailers generate personalized, multi-channel campaigns across mail, web and email channels. Our patent-pending personalized URL tracking has been deployed on millions of mailpieces and has helped marketers understand direct mail response more deeply.Our Boingnet customers kept asking us “Can we use your pURL marketing tool to integrate direct mail into our HubSpot or Salesforce infrastructure?”.After hearing it a few times, we began investigating the market for a turn-key, self service direct mail tool that can deliver sophisticated marketing in an easy to use format.It turns out that there’s a huge market for Pos