I Love Bookkeeping

Do you really need a niche to grow your business? If so, how deep should you go? Co-hosts Hannah Robinson and Melissa Honan talk to Brooke Swan from Clarity Bookkeeping - they discuss the process of finding a niche, how long it takes to build a strong brand within your niche, and break down a simple strategy you can use to generate more business referrals. Brooke Swan is the Owner and CEO of Clarity Bookkeeping and Consulting - she has helped hundreds of business owners reach their goals and even enjoy accounting. Hannah asks Brooke what made her want to niche down and why she settled on service-based businesses. Brooke describes how her business has evolved since the last time she was interviewed on ILB. Hannah asks Brooke how much time it took to completely niche down in her business. Based on her experience finding and working in one specific niche, Brooke believes building your business around a niche almost always guarantees business growth. Brooke explains the challenges of adding new services to your