I Love Bookkeeping

Why It’s Important to Define Your Bookkeeping Niche with Tyler Otto

Informações:

Sinopsis

Niching down in your bookkeeping business is important. But how do you go about finding and growing a niche? Co-hosts Hannah Robinson and Melissa Honan interview Tyler Otto from Speciality Bookkeepers – they define what a business niche is, why you need to build your business around one, and how to find a niche that’s perfect for your brand.  Tyler Otto and his wife are the owners of Specialty Bookkeepers, a firm that specializes in serving medium to large hospitality-based businesses. His company leverages technology to simplify clients’ financial processes and drive profit. Tyler shares his origin story on how he transitioned from a corporate finance job into running a bookkeeping business. Hannah asks Tyler why he decided to focus his business on a particular niche and why he chose the hospitality industry. Melissa strongly believes the more successful bookkeeping businesses focus on one specific niche - Tyler is quick to agree and explains the drawbacks of running a business that serves all types of clie