Aaron Katsman

This week I got a crash course in all things coffee with Matan Bouganim owner of Erez Coffee Co. Matan is on a mission to introduce Israelis to a new way of drinking coffee by bringing cold brew coffee to the masses. As with all entrepreneurial paths, it's not always easy (especially in the food industry!) but the special "village" vibe of Israel provides young businesses unique opportunities to grow in unexpected ways. Enjoy the show! ------------------------------------------------------------------------ ABOUT OUR GUEST: Originally from California, Matan Bouganim moved to Israel when he was 19 to join the IDF. After the military, he went to university, and following his studies, decided to start his own business. Matan wanted to do something with coffee because he thinks the coffee industry is extremely fascinating. Erez Coffee produces 15+ flavors of cold brew coffee as well as other coffee-related products. His vision was to bring mindfulness to an activity that people continue to do every day, but with