May The Best Brand Win

As good marketers, we know that the message/story and strategy come first, followed by design. But design is extremely important as long as it follows and supports the story. So many emotions get tied up in design and that can serve a brand and it can hurt as well. Join me as we discuss the emotional side of design and how to stay on the right side of it, and we’ll see who’s working enough hours to be winning and losing on another JD Powers and Associates Award winning episode of May the Best Brand Win on Entertalk.