May The Best Brand Win

Reputation comes from the Latin word reputationem, which means "consideration." It's how people consider, or label, you — good or bad. Every choice along the way matters and either builds it up for you or your company or tears it down. We’re gonna talk about conscience and reputation this week and I’ll give you a few tips for building a great one and not screwing it up with your marketing.  We’ll also drill into who’s winning and losing this week on another GRAMMY award winning episode of May the Best Brand Win on Entertalk.