May The Best Brand Win

Understanding (aka comprehension) is the most desired outcome of effective communications. But a lot of companies are in a BIG hurry to sell you something and they won’t let a little thing like YOUR preferences or needs get in the way of THEIR goals. So to help out here, I’m going to focus this episode on the things you need for people to REALLY understand a message. We’ll also dive headfirst into who’s winning and losing this week in marketing & communications on another fun-filled, Razzy-award winning episode of May the Best Brand Win on Entertalk.