May The Best Brand Win

One of THE biggest misconceptions about PR is that PR pros have buddies working in the media, pick up the phone and just GET media coverage through friendship.  Where did this nonsense come from?  Why is it bad to actually believe this?  We’re gonna talk about public relations and our buddies out there in the press and give you the REAL story about what makes PR work.  We’ll also hit who’s winning and losing in this very special Tony award nominated episode of May the Best Brand Win only on Entertalk.