May The Best Brand Win

Something happens to people when they become educated and learn a bunch of new fancy-sounding words.  They use them in their writing.  String enough of them together and you’ve got a big old mess that no one will understand.  Why does this happen?  HOW does this happen?  And how can you as the voice of reason for your company’s marketing & communication efforts make sure it’s not happening at your place?  We’ll dig into all of this plus a fresh look at who’s winning and losing on another award-winning episode of May the Best Brand Win on Entertalk.