May The Best Brand Win

One the greatest enemies of creativity in the world today is the opinions of others who probably aren’t as creative and don’t have near as much guts as you marketers do. If you’re in a client situation, the client makes suggestions to “improve” the work on the way to approvals, but they aren’t really the experts so the work actually can suffer quite a bit. How can you get your creative ideas through the gauntlet of idiocy present in most human-based organizations? Well, tune in to this episode and we’re gonna talk about it and give you some tips and tricks for maximizing your creative output even in the most conservative of marketing organizations. We’ll also see who’s taking chances and winning (or losing) because of them. It won’t be safe or politically correct in any way, but it’s gonna be fun!