May The Best Brand Win

Branding is harder than ever here in 2016 and the road to great relationships is filled with peril. Well-meaning companies either don’t connect deeply enough or they make big public mistakes or they get hit with something right out of left field. Branding is far more than graphic design and pretty colors, people — it’s your core emotion, your promises, your service, your very essence and in branding, everything counts. Join me as we delve into one of the key principles of branding that I call “Everything Counts.”  We’ll also see some real-life examples of Everything Counts as we look at who’s winning and losing this week in MarCom.