May The Best Brand Win

Today’s show we’re talking about launching stuff. One of the more common assignments PR/marketing firms get is to launch new products, new companies, new bands, new records — New is the new “new-ness.”  But how does one properly “launch” these things and make sure the launch goes smoothly and doesn’t end up as a cautionary tale.  We’ll talk about all there is to know about launching various things and give you some great takeaway tips for your next launch.