Life By Design

Sophia Parra is a social media strategist with a proven record for increasing a brand’s following, engagement, and reach. Her clients have tripled attendance at their free events, gone from 800 followers to 50k followers, increased opportunities for podcasts, magazines and even TV features, and at the top of 2020, one of her clients had a 6 figure launch from her Direct Messages... She’s also the creator of the online subscription, WHAT THE HECK TO POST, where she helps members stop falling victim to the algorithm and was most recently seen talkin' DM strategy on Forbes.TAKEAWAYS:+ A little over a year ago Sophia shut down her most profitable component of her business, her agency. It was very profitable, but at the expense of her living to work. Her work/life balance was completely flipped upside down and on a coaching call one day she had a huge AH-HA moment in that she realized she hated her business. Ever since shutting down her agency, she has been more creative, joyful, and even profitable than before. +