Website 101 Podcast

Content Strategy

Informações:

Sinopsis

Today Marlene Oliveira of moflow discusses the value of conducting a website content strategy, and why you should do it before anything else. What is content strategy?Measuring the success of a website buildS.M.A.R.T. goalsHow to collect and document material for a content strategyThe format of a content strategyThe value of consulting with internal stakeholdersWhat communication looks like during a content strategyHow long does it take?The value of engaging in a content strategyAdvice for do-it-yourselfers Show Links Developing a website content strategy for a new nonprofit site: elements to include How to create communications objectives from nonprofit strategic goals More Website 101 Podcast Email the Podcast! Twitter Sean on LinkedIn Mike on LinkedIn