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How to Think Like a Brand Manager Instead of a Property Owner
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:33:03
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Sinopsis
If you want to create a big brand identity as a small operator, you need to dig in and determine who you are and exactly who you want to serve.So how can you niche down and get specific about your guest avatar?One way is to determine a need you have that isn't being served and then fill that. That's what my guest today did.Rose Tipka of Your Family's Place offers multi-generational spaces designed to provide their guests with stress-free, nostalgic family vacations. Rose and her family launched their business after discovering how difficult it was to find the perfect getaway for their own large family. They currently operate 3 properties, including Mount Pleasant Lodge, designed to offer guests of all ages a chance to reconnect and experience that summer camp feeling you had as a kid. On this episode of Get Paid for Your Pad, Rose joins me to share the story of her husband's bold move while she was pregnant with their fifth child that helped them pivot into an industry they are passionate about, and laun