Lex Levinrad Real Estate Investor, Speaker, Author & Mentor

On today's podcast episode I talk about marketing to motivated sellers. The main difference between new real estate investors, and expert real estate investors is the willingness to spend money on marketing. And this really boils down to understanding marketing costs and how marketing to motivated sellers really works. The first thing that you need to understand is cost per lead. If I mail out 10,000 postcards at a cost of 42 cents per postcard then my mail campaign cost me $4,200. If I get a response rate of 1/4 of 1 percent then that would work out to be 10,000 x 0.0025 which is 25 leads (sellers). If I spent $4,200 to generate those 25 seller leads, then my cost per lead is $4,200 divided by 25 which works out to be $168 per lead. So with that marketing campaign my cost per lead is $168. If after speaking to those 25 sellers, only 10 are truly motivated to sell and I decide to go on 10 seller appointments then the cost per seller appointment is $4,200 divided by 10 which is $420 per appointment. If I can c