Lex Levinrad Real Estate Investor, Speaker, Author & Mentor

On this podcast episode I talk about motivated sellers and how sellers become motivated to sell. The key thing to understand is that NOT all sellers are motivated. In fact, most sellers are not motivated at all. My mentor Ben told me: "Buy houses from people that HAVE to sell, not from people that WANT to sell". A motivated seller needs to sell their property and they need to sell now. They HAVE TO SELL and do not have the luxury of time on their side. Sellers may be motivated to sell because of property damage, financial hardship, or life circumstances. Damage to their property, divorce, a death or disability, foreclosure, job loss, relocation and many other reasons could cause a seller to be in a financial situation where they suddenly find themselves needing to sell their house fast. When they are in this situation if you are marketing to them via direct mail, cold call, Facebook Ads, Google, Text marketing etc. then you have a better chance of buying their house at a discount than from a seller that is no