Lex Levinrad Real Estate Investor, Speaker, Author & Mentor

This is the third podcast episode in the "Flipping Your First House" Series. Please make sure that you listen to the "Flipping Your First House" Parts 1 and 2 podcast episodes BEFORE you listen to this episode (which is part 3). On the previous two podcast episodes I spoke about direct mail and marketing to motivated sellers. I discussed action steps to get started and how to incorporate a direct mail campaign into your real estate marketing. I also spoke about your marketing budget, tracking your performance, call tracking and key performance indicators (KPI's) you should be keeping track of. On this podcast episode I am talking about the types of direct mail that you can mail out to motivated sellers. I break this down into three major categories: 1. White Letters 2. Yellow Letters 3. Postcards I speak about the pros and cons of each method including the mailing costs associated with each method and the results. Direct mail works. Don't let anyone tell you that it doesn't. I can tell you for a fact that the