Yeukai Business Show

Welcome to Episode 472 of the Yeukai Business Show. In this episode, Michael Solomon helps us understand consumer behavior and the Guide to Better Customer Engagement. So, if you want to know more about consumer-centric, tune in now! In this episode, you'll discover: How to pivot from a focus on the attributes of what you sell to the (often hidden) benefits. How to think about your brand as an umbrella for your identityHow to ramp up customers' engagement with your offer. About Michael Solomon Michael R. Solomon is a highly sought-after Consumer Behavior, Customer Trends, and Marketing media commentator. He regularly appears on television shows including The Today Show, Good Morning America, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, The Wall Street Journal, Adweek, Newsweek, and Time. He is featured in numerous podcasts and webinars for audiences around the world. Michael is the author of many bestselling textbooks