Aaron Katsman

This week in our entrepreneur series we welcome Adena Mark Kapon of A to Z Events Israel to the show. Adena shares with us her journey from making aliyah with young kids to getting divorced to supporting her family by starting her own thriving event-planning company. Adena has some truly incredible advice for aspiring entrepreneurs and I am excited for you to tune in to this show. ------------------------------------------------------------------------ ABOUT OUR GUEST: As founder and CEO of A to Z Events Israel, Adena Mark Kapon embodies everything that is expressed in each A to Z event. Organized and creative, down to earth with a love of magic and sparkle, Adena loves the elegance found abroad and the authentic, practical warmth of Israel. Originally from New York, Adena is an experienced strategy-maker, hardened negotiator, advisor, and confidant. She has the unique ability to bridge Western values with Israeli traditions. As an immigrant, she has the patient empathy to help those overwhelmed by plann