Proof To Product

For those just starting out on their commerce journey, selecting a sales platform can sometimes be intimidating.  Do they go with something like Amazon or Etsy where there is a built in audience, or should they build on Shopify where they then have to drive traffic to their site? Today’s guest is Grace Hayden, an e-commerce CEO and expert who has built and sold multiple products on platforms like Shopify, Etsy, and Amazon.  She has over 20 years of retail experience including a degree in retail business. She now helps others build successful e-commerce businesses by focusing on the fundamentals and foundations of retail. On today’s episode Grace runs us through the 5 P’s of e-commerce explaining how they work together to create a strong foundation for your e-commerce business.  She shares the pros & cons of selling on a platform like Amazon and she shares two of her favorite Shopify apps that she can’t live without! Today’s episode is brought to you by our Email Marketing For Product Makers guide. If you’