Startups For the Rest of Us



The podcast that helps developers be awesome at launching software products.


  • Episode 602 | Explaining SaaS Metrics to a Child

    10/05/2022 Duración: 30min

    In episode 602, Rob Walling explains SaaS metrics to his kid. This is a great episode to listen to if you are unfamiliar or not well-versed in SaaS because we dig into from first principles, starting with dollars, revenue, and the purpose of businesses, all the way to SaaS metrics like MRR, ACV, and LTV. […]Click the icon below to listen.       

  • Episode 601 | Bootstrapping B2B vs. B2C

    03/05/2022 Duración: 39min

    In episode 601, Rob Walling chats with Nick Fogle of ChurnKey. Nick previously cofounded Wavve which was acquired in early 2021. In this conversation, they chat about how the idea for Churnkey came from his other business, decision to sell Wavve, and some of the key differences between bootstrapping a B2C vs a B2B SaaS. […]Click the icon below to listen.       

  • Episode 600 | When to Hire Your First Manager + What You Should Be Focused On (A Rob Solo Adventure)

    26/04/2022 Duración: 31min

    In episode 600, join Rob Walling for a solo adventure as he dives into topics ranging from when to hire your first manager to a mental framework for deciding which things to work on vs. what to delegate to your team. He also shares his thought process behind when things take multiple iterations and how […]Click the icon below to listen.       

  • Episode 599 | Finding the Bootstrapper Hockey Stick

    19/04/2022 Duración: 32min

    In episode 599, Rob Walling chats with Dominic “Dom” and Tracy Phillips of CodeSubmit. CodeSubmit provides a library of real-world, take-home tasks in more than 60 coding languages. Some of their customers are Audi, Netflix, Carbon Health, 3M, and Apple. Dom and Tracy were also a part of the spring 2020 batch of TinySeed. During […]Click the icon below to listen.       

  • Episode 598 | Diversity, Mission & Values, How to Start, and More Listener Questions

    12/04/2022 Duración: 26min

    In episode 598, join Rob Walling as he answers listener emails. Topics range from diversity in the startup ecosystem and when’s the right time to write your company’s mission, philosophy, and values to how to find good business ideas and the different approaches for developing features for a new app. Episode Sponsor: Microsoft for Startups […]Click the icon below to listen.       

  • Episode 597 | The Challenge of Building a Business in a Regulated Industry

    05/04/2022 Duración: 37min

    In episode 597, Rob Walling chats with Ashley Baxter, the founder of With Jack. With Jack gives peace of mind and protection for UK freelancers through insurance, professional indemnity, public liability, contracts, legal expenses, etc. We dig into the lessons Ashley learned from a failed insurance business she inherited from her father, how she used […]Click the icon below to listen.       

  • Episode 596 | News Round-Up: Google Ends WFH, Founder Salaries, How to Use Email

    29/03/2022 Duración: 40min

    In episode 596, Rob Walling is joined by Einar Vollset and Tracy Osborn for a bootstrapper news roundup episode. They cover a wide range of topics from Google’s decision to bring employees back into the office (and the potential implications for bootstrapped companies), founder salary data trends, email management strategies, and much more. Episode Sponsor: […]Click the icon below to listen.       

  • Episode 595 | TinySeed Tales Season 2: Where Are They Now?

    22/03/2022 Duración: 26min

    In episode 595, Rob Walling catches up with Brian and Scottie Elliott, the husband and wife co-founders of Gather, an interior design project management SaaS. This husband and wife duo shared their victories, challenges, and failures, including a cash crunch, moving upmarket, and managing to double revenue over their nine episodes of TinySeed Tales Season […]Click the icon below to listen.       

  • Episode 594 | Starting Over with the TropicalMBA’s Dan & Ian

    15/03/2022 Duración: 46min

    In Episode 594, Rob Walling chats with Dan Andrews and Ian Schoen, the founders of Dynamite Jobs and the TropicalMBA podcast. We talk about how they started over. They started a new business, Dynamite Jobs, a couple of years after selling their physical products company back in 2015. Episode Sponsor: Microsoft for Startups Founder Hub  Microsoft for […]Click the icon below to listen.       

  • Episode 593 | Retaining Employees + The Ideal SaaS Business (A Rob Solo Adventure)

    08/03/2022 Duración: 25min

    In Episode 593, join Rob Walling for a Solo Adventure as he chats about accidentally deleting all of his old tweets, retaining talent, the ideal market for a SaaS business, and more. The topics we cover [3:10] Deleting old tweets [8:43] Retaining talent [12:39] Ideal market for a SaaS business If you have questions about […]Click the icon below to listen.       

  • Episode 592 | Nine Tactics for Amazing Customer Support

    01/03/2022 Duración: 28min

    In Episode 592, Rob Walling is joined again by Cody Duval for a technical conversation about the dos and don’ts for amazing customer support. The topics we cover [2:00] Customer success vs customer support [5:10] Response time [8:59] Post-support surveys [10:58] When to hire first customer support person [13:02] Chat widgets [17:09] Doing customer support […]Click the icon below to listen.       

  • Episode 591 | Acquiring and Scaling in a Crowded Space

    22/02/2022 Duración: 34min

    In Episode 591, Rob Walling chats with Cody Duvall about his story of acquiring and growing Keeping in a really crowded space of help desk and customer support tools. The topics we cover [4:34] Launching into a crowded market [8:00] Keeping’s sales process [10:01] Background on acquiring Keeping [14:53] Outsourcing a team to rewrite the […]Click the icon below to listen.       

  • Episode 590 | Buying vs Building, Zombie Companies, and More Listener Questions with Craig Hewitt

    15/02/2022 Duración: 37min

    In Episode 590, Rob Walling chats with Craig Hewitt about building versus buying internal tools, how to compete in a competitive space, accounting software, a founder who has a zombie company where investors want their money back, and more. The topics we cover [5:03] Finding a co-founder as a non-technical founder [11:20] Balancing priorities between […]Click the icon below to listen.      

  • Episode 589 | Finding a SaaS Idea Through 70 Cold Calls

    08/02/2022 Duración: 34min

    In Episode 589, Rob Walling chats with Jason Buckingham about how he found a startup idea from making more than 70 cold calls. It’s a great story about staying focused, putting in the time and doing the hard work. The topics we cover [7:14] Finding a problem via cold calls [13:07] Identifying a problem and […]Click the icon below to listen.      

  • Episode 588 | In Which Courtland Allen and I Cover a Lot of Startups Topics

    01/02/2022 Duración: 01h04min

    In Episode 588, Rob Walling chats with Courtland Allen about a wide range of bootstrapper and indie hacker topics including the struggles with motivation/depression, bootstrapping today, fighting the urge to quit, and frameworks for getting your first dollar. The topics we cover [3:43] Hiring a podcast producer [6:21] Letting go in business [7:09] Invite-only experiment […]Click the icon below to listen.      

  • Episode 587 | Renaming a Company, Revisiting Inflation, and Micropreneurship (Listener Email Edition)

    25/01/2022 Duración: 26min

    In Episode 587, join Rob Walling as he answers listener emails including feedback and a critique about the podcast, the state of microentrepreneurship, and where to start with user growth. The topics we cover [2:22] The reason Rob continues to podcast [5:26] Renaming a company or podcast [8:40] Revisiting inflation [15:06] The state of microentrepreneurship […]Click the icon below to listen.      

  • Episode 586 | Mastering Customer Interviews with Michele Hansen

    18/01/2022 Duración: 27min

    In Episode 586, Rob Walling chats with Michele Hansen about her new book where she talks about how to master customer interviews as a startup founder. The topics we cover [5:00] User experience research for startup founders [11:20] Customer Interviews for developers [12:30] Feature requests as customer research springboard [19:55] Practicing customer interviews [23:37] Comparing […]Click the icon below to listen.      

  • Episode 585 | Moving Outside Your Comfort Zone with Dr. Sherry Walling

    11/01/2022 Duración: 30min

    In Episode 585, Rob Walling chats with Sherry Walling about moving outside your comfort zone, the power of relationships, psychedelic-assisted therapy, as well as her new book about grief launching later this year. The topics we cover [3:22] Deciding against self-publishing [12:00 ] Building an audience vs. a network [14:26] Psychedelic-assisted therapy [24:00] The power […]Click the icon below to listen.      

  • Episode 584 | Looking Back and Looking Ahead

    04/01/2022 Duración: 17min

    In Episode 584, Join Rob Walling for a Happy New Year edition of the show where looks ahead to 2022 and evaluates what he wants to focus on. The things we choose not to do are just as important as the things we chose to do and Rob encourages you to think hard about what […]Click the icon below to listen.      

  • Episode 583 | Finding Startup Ideas with Sam Parr

    28/12/2021 Duración: 39min

    In Episode 583, Rob Walling chats with Sam Parr about about building an email list, selling to Hubspot, podcast growth, and how to spot business opportunities. The topics we cover [3:53] Building Hustle to 8 figures in revenue [5:52] Growing an email list [11:01] Selling to a B2B SaaS [19:00] My First Million and growing […]Click the icon below to listen.      

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