Building Materials Sales & Marketing

Sinopsis

The Building Materials Sales and Marketing podcast is designed to help building materials manufacturers grow their sales. There is no association, group or publication to help building materials manufacturers improve their sales and marketing. Mark Mitchell, the author of the book, Building Materials Sales and Marketing is the only unbiased source of information to help building materials manufacturers grow. In this podcast Mark will show you how to grow your sales whether your products are for commercial or residential, new construction or remodel/repair. He will show you how to be more successful selling to builders, architects, contractors, dealers, distributors, and big boxes.

Episodios

  • Making Customers Feel Important #57

    Making Customers Feel Important #57

    20/02/2020 Duración: 17min

    Making customers feel important is a very smart way to build stronger relationships with them.

  • Combatting Value Engineering #56

    Combatting Value Engineering #56

    29/01/2020 Duración: 15min

    If you are losing sales to value engineering, this episode is for you.

  • New Selling Skills #55

    New Selling Skills #55

    22/01/2020 Duración: 15min

    With the growth of digital media, CRM and marketing automation, the building materials sales person needs to develop some new skills in order to stay successful.

  • Finding The Right Way #54

    Finding The Right Way #54

    15/01/2020 Duración: 10min

    Many building materials companies approach their sales and marketing as if they are following a rule book. The most successful companies make their own rules.

  • LinkedIn and Building Materials #53

    LinkedIn and Building Materials #53

    30/11/2019 Duración: 52min

    LinkedIn is the best social media program for the business of building materials.  Find out why and learn how to grow your business with LinkedIn on this podcast.

  • Forgotten Sales People #52

    Forgotten Sales People #52

    20/11/2019 Duración: 14min

    Testimonials from customers are a very effective way to grow your business that is often overlooked in building materials.

  • The Value of Nurturing Leads #51

    The Value of Nurturing Leads #51

    17/10/2019 Duración: 15min

    Building materials companies who nurture their leads or inquiries are turning more of them into sales or new customers.

  • Grow Your Sales With Customer Knowledge #50

    Grow Your Sales With Customer Knowledge #50

    25/09/2019 Duración: 12min

    Most building materials people have product knowledge but they don't have enough customer knowledge. The more customer knowledge you have, the easier it will be to sell your customer.

  • Stop Calling on Architects #49

    Stop Calling on Architects #49

    18/09/2019 Duración: 12min

    If you want to grow the sales of your commercial building product, in new construction, may be you should stop calling on architects. If you are having trouble getting in the spec perhaps you should focus on the owner or contractor. They have more power today and can change products.

  • Make It Easier For Your Customer #48

    Make It Easier For Your Customer #48

    13/09/2019 Duración: 12min

    The levels of customer service and support that building materials companies are declining. As their sales go up they are not investing in the areas that affect their customers such as customer service, technical support, shipping, and accounts receivable. Contractors, builders, dealers and distributors are all seeing how companies make it harder to do business with them. The companies who make it easy on their customers will grow faster.

  • Social Media and Building Materials #47

    Social Media and Building Materials #47

    11/04/2019 Duración: 25min

    If you are not active on LinkedIn and Twitter you are making it harder on yourself and your building materials company to grow your sales. There are a large number of architects, builders, contractors, dealers and distributor companies and employees who are very active on LinkedIn and Twitter. There are many social media channels but I find that LinkedIn and Twitter are the leaders in reaching business to business customers.

  • The Best Time to Gain New Customers #46

    The Best Time to Gain New Customers #46

    04/04/2019 Duración: 21min

    The building materials industry is traditionally resistent and slow to change. This is now changing making it a great time to convert customers to your products. New products are being accepted faster than ever before. Builders, contractors, architects, and owners are all looking for how to reduce waste and inefficiency. If you can show them how your products improve productivity, they want to hear from you.

  • Warren Buffets Message to Building Materials #45

    Warren Buffet's Message to Building Materials #45

    07/03/2019 Duración: 15min

    I found three key messages in Warren Buffet's 2019 letter to shareholders that building materials companies can learn from.

  • What I Learned at IBS #44

    What I Learned at IBS #44

    28/02/2019 Duración: 17min

    I learned a lot at the IBS show about how the needs of builders and other customers are changing. Too many manufacturers are stuck in the past by promoting how their product is better, when the customer is not looking for a better product.

  • Planning for the Next Recession #43

    Planning for the Next Recession #43

    21/02/2019 Duración: 16min

    If you want to be viewed by your customers as the best company to deal with, you want to help them to be more successful. One way to do this is to remind them that, at some point, there will be another recession and to provide them with some advice on how to be prepared.

  • Marketing Department Problems #42

    Marketing Department Problems #42

    14/02/2019 Duración: 20min

    The marketing departments of many building materials companies do not perform as well as they should. They function more as art studios who do what they are told instead of leading the marketing efforts with more effective programs.

  • Builders Show Success #41

    Builders Show Success #41

    07/02/2019 Duración: 15min

    Learn how to get more traffic and more sales at the IBS builders show or at any other building materials trade show.

  • How Focus Can Help You Grow Your Sales #40

    How Focus Can Help You Grow Your Sales #40

    31/01/2019 Duración: 18min

    The more you focus your sales on a type of building or customer, the more your sales will grow as the customer will view you as the best solution.

  • 8 Keys to Success in 2019 #39

    8 Keys to Success in 2019 #39

    10/01/2019 Duración: 17min

    The 8 keys to successful sales growth in building materials sales.

  • The Three Least Effective Words in Building Materials Sales #38

    The Three Least Effective Words in Building Materials Sales #38

    03/01/2019 Duración: 08min

    If you want to grow your sales, you need to work a little harder at your sales pitch than "Make More Money" . In this episode you'll learn the importance of helping your customer out by doing their homework.

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