Secret Sauce - The Restaurant Marketing Podcast

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 92:13:18
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Informações:

Sinopsis

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.

Episodios

  • 169 - 7 most common Restaurant Marketing mistakes (Take 2!)

    28/07/2023 Duración: 31min

    This restaurant marketing podcast looks at the 7 most common mistakes Restaurant owners and their marketers make.  Many are easy to avoid so have a listen and learn what you can do to increase your chances of finding new customers and turning them into repeat customers! Are you making these restaurant marketing mistakes?  The restaurant industry is tougher than ever, so you need to be bringing your A game to every part of the Restaurant game to increase Restaurant Profitability. You don't want to have the best restaurant that no one has ever heard of! Don't forget to check out our free  Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.   **Apologies - due to an error with our hosting provider, the wrong episode w

  • 168 - Restaurant Marketing Trends for 2023 Part III

    09/03/2023 Duración: 33min

    We look at the big Restaurant Marketing Trends in 2023 and how you can use them to increase profitability in your Restaurant. How will AI change the Restaurant Industry - this will make a big difference for some Restaurants. Lastly, pricing.  This will be make or break for some Restaurants so you need to get it right.  We discuss the changes occurring and how you should think about the problem. All this and more to give you ideas on how to increase the profitability in your Restaurant this year.   2022 was a tough year for a lot of Restaurants, and 2023 may be tougher, but there are a lot of opportunities, especially with changing consumer preferences.   Have a listen and see how these trends will affect your Restaurant. Don't forget to check out our free  Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find m

  • 167 - Restaurant Trends 2023 for Restaurant Profitability

    17/02/2023 Duración: 29min

    We look at the big Restaurant Trends in 2023 and how you can use them to increase profitability in your Restaurant. We discuss -  How smart Restaurants will be addressing labor shortages - a couple of really interesting ways to optimize your labor. Targeting customer demographics to improve marketing success and profitability. Restaurant micro niching. All this and more to give you ideas on how to increase the profitability in your Restaurant this year.   2022 was a tough year for a lot of Restaurants, and 2023 may be tougher, but there are a lot of opportunities, especially with changing consumer preferences.   Have a listen and see how these trends will affect your Restaurant. Don't forget to check out our free  Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce

  • 166 - Restaurant Trends for 2023

    20/01/2023 Duración: 31min

    We look at the big trends across technology, the economy, competition, and consumers to see how they will impact your Restaurant.  This episode looks at consumer preferences and Restaurant Delivery.  Because of COVID, delivery has been a big influence on Restaurant profitability.  What will happen in 2023 and how can you make it profitable? 2022 was a tough year for a lot of Restaurants, and 2023 may be tougher, but there are a lot of opportunities, especially with changing consumer preferences.   Have a listen and see how this will affect your Restaurant.   Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

  • 165 - Restaurant Marketing Tips for Restaurant Profitability

    26/10/2022 Duración: 33min

    We continue our 2 part episode on Restaurant Marketing ideas that we seeing working now.  A lot has changed, so you need to be thinking about pricing, profitability and product to get the most of your marketing campaigns. The biggest mistake we see with Restaurants and their marketing is..... Not Marketing.  Have a listen to this podcast to learn how you can run some successful marketing campaigns to grow your Restaurant. Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

  • 164 - Restaurant marketing ideas that are working now.

    10/10/2022 Duración: 28min

    As the world emerges from COVID-19 and goes into a high inflationary environment we look at the essential things that you can do to increase customers in your restaurant and increase your profitability. Restaurants are still closing down - caused by hiring difficulties, wages and cost pressures, and declining dining in, so your marketing needs to be on point. We discuss what we see working for Restaurants now, and how you can increase revenue and more importantly, increase profitability. Have a listen to the podcast and let us know what you see as working, Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

  • 163 - Restaurant hiring ideas for 2022

    25/05/2022 Duración: 31min

    Hiring for restaurants is the number 1 problem for so many restaurants around the world right now.  We cover some of what we see working for our customers and some of the ways that you can do more with less to make do with the staff that you have. Not an easy problem to solve, but these ideas should definitely help. Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

  • 162 - Restaurant Trends for 2022 Part 2

    06/01/2022 Duración: 34min

    This is Part 2 of our Restaurant Trends for 2022 podcast series. We analyse the trends for Restaurants, Restaurant customers and employees along with the big macro economic trends and then discuss how they will impact Restaurant operators and what you can do in your Restaurant to improve Restaurant profitability. Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

  • 161 - Restaurant Trends for 2022

    30/12/2021 Duración: 33min

    What are the macro economic trends that will impact Restaurants and more importantly Restaurant profitablity. We analyse the big trends along with changes in technology, changes within the restaurant customer base and just as importantly - your team. We put all these together to discuss what the big trends will be for Restaurants in 2022 and how you can benefit from them. Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

  • 160 - Managing the Great Resignation in your Restaurant

    10/12/2021 Duración: 34min

    What is the "Great Resignation" How will it impact your Restaurant? We discuss ways to best manage your most important asset, your people. Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

  • 159 - Optimizing your Google My Business account for Fun and Profit

    07/06/2021 Duración: 29min

    We discuss why your Google My Business account is so important and give you simple steps to grow your revenue with a GMB account that works. Have a listen and make sure that you are ticking all of the boxes that Google needs to send you all of the customers that your Restaurant deserves. Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

  • 158 - How your Restaurant can fight back against Deliveroo and other Delivery companies

    23/05/2021 Duración: 31min

    This is the second part of podcast series on how delivery aggregators are destroying the Restaurant industry. We discuss what tactics restaurants are using to build profitable Restaurant delivery businesses. If you missed part I, make sure you catch up on it, because we discuss all of the issues, particularly with Deliveroo. Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

  • 157 - The Death of the Restaurant Industry and Deliveroo - the company that wants to kill it

    18/05/2021 Duración: 28min

    This is the first part of podcast series on how delivery aggregators are destroying the Restaurant industry. Deliveroo and their Dark Kitchens could see a fundamental difference to the way we eat, with negative impacts for employment, food quality and even, I believe, social cohesion. Have a listen to understand the real impact on Restaurants. Part II will cover what we can all do. Restaurants are often the route to the middle class for immigrants who don't speak their new countries language and cooking or working in a restaurant is their first opportunity in their home.   The real innovation of delivery aggregators is the ability  to pay below    Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more informat

  • 156 - Ideas for Restaurant Yield Management

    10/05/2021 Duración: 28min

    Restaurant Yield optimization is an advanced technique for restaurant profitability, but there is nothing stopping all Restaurants from implementing some of the easier techniques.   We discuss how it can work in your Restaurant. Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

  • 155- Restaurant Yield Management examples to improve your Restaurant's profitability

    02/05/2021 Duración: 28min

    Restaurant Yield Management is a key tactic for profitable Restaurants. We discuss real-life examples that are easy to implement in your Restaurant so that you can increase profitability for your Restaurant. Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

  • 154 - Is Marketing the missing ingredient in your Restaurants Secret Sauce for Profitability?

    25/04/2021 Duración: 34min

    Marketing for a Restaurant is often the missing ingredient for Restaurants.  This is Part 2 of our series on why Restaurant Marketing is so important for Restaurant owners. These days have the best food is no where near enough to be successful.  Remember - you don't want to have the best Restaurant that no one has ever heard of.  Have a listen for our reasons for Restaurant marketing and see if there is something that you are missing. Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

  • 153 - Why your Restaurant needs marketing - 7 Reasons

    19/04/2021 Duración: 26min

    Marketing for a Restaurant is often the missing ingredient for Restaurants.  We look at the 7 Reasons that successful Restaurant operators market their Restaurants.  (Hint: It is certainly not just to get more customers!) Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

  • 152 - A list of free Marketing Technology for your Restaurant

    25/03/2021 Duración: 37min

    We continue our look at 10 (+) free and easy to use Marketing tools in your Restaurant. Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

  • 151 - What is in your Restaurant Martec stack? Restaurant Marketing Technology you should be using.

    24/02/2021 Duración: 28min

    Restolo - the Restaurant OnLine Ordering system is going nuts.  Low commission to help you increase profitability in your online ordering business.   We discuss where Restaurant OnLine Ordering systems are at today and where we think they are headed. This episode discusses 10 free and easy tools you should be using to drive your Restaurant profitability.  Even if you aren't doing the restaurant marketing yourself, you need to know about these tools so that you know your outsourced marketing company knows what it is doing. Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

  • 150 - The future of Restaurant OnLine Ordering Systems

    15/02/2021 Duración: 26min

    This podcast episode follows on from our Restaurant Value Engineering series. We discuss where Restaurant OnLine Ordering systems are at today and where we think they are headed. Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

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