Optimize With Brian Johnson | More Wisdom In Less Time

Over the last 20 years, I’ve spent half my time in Founder/CEO-mode and the other half in Philosopher-mode. Before going all in as a Philosopher, I built and sold two market-leading social platforms (raising $10m in the process). In this class, I share my Top 10 Ideas on how to create a great business and get paid to change the world. Whether you’re an aspiring entrepreneur, solopreneur, small business owner or leader in any organization, we hope you love it.

William Damon is one of the world’s leading scientists studying human development and the psychology of morality. In this book, he gives us a guide to discovering and creating our noble purpose. Big Ideas we explore include making a distinction between noble and heroic, the ultimate purpose formula, 9 tips on how to cultivate your noble purpose, the one phrase your advisor should whisper in your ears when you’ve achieved ultimate success, and how to create true, sustainable happiness.

Stephen Covey passed away in 2012. This book was published posthumously and features a collection of wisdom focusing on the fact that private victory precedes public victory. Primary greatness. It’s all about what’s on the INSIDE. Covey tells us there are 12 levers of success—each with its own chapter in this great book. Big Ideas we explore include: Esse Quam Videri (“to BE rather than to seem”), Virtues: meet your parents, say “YES!,” your high-tech power saw and living in crescendo.

Imagine being at the height of power. Crowds adore you. You are a total 100% rock star of awesome. And, wisely, you appointed an advisor to whisper in your ear: "Sic transit gloria"... "All glory is fleeting." Humility is a very powerful tool in crafting a noble life.

Shawn Stevenson is a health coach who has one of the most popular health & fitness podcasts out there called The Model Health Show. This is a short, quick-reading, funny and practical little book featuring 21 tips on how to optimize your sleep. Big Ideas we cover: #1 tip: value your sleep (it’s the secret sauce), avoid the blue lights, adenosine (did you know how caffeine really works?), staying cool, getting your vitamin G and creating PM rituals.

In this book, Michelle Gielan takes her background in broadcast journalism (as a CBS News anchor) and combines it with her background in positive psychology to show us how we are ALL broadcasters. Big Ideas we explore include the 3 key factors that account for 75% of success (!), power leads and how to use them, rational optimism vs. irrational optimism, fact-checking your story to find fueling facts that catalyze rather than paralyze and how/when to H.A.L.T.!

Sian Beilock is one of the world’s leading researchers studying the science of optimal performance. In this book, she walks us through a range of research studies she and her colleagues have conducted to help us get a better understanding of why, under pressure and when it matters most, some of us choke. And, of course, Sian provides a range of tips on what we can do about it. Big Ideas we explore: the what and why of choking, the ultimate choke vacuum, practicing under pressure, an antidote to exam choking, and a bunch of little tips on rockin’ it.

Jocko Willink and Leif Babin were two of the most senior (and decorated) SEALS on the ground in the most intense battles of Iraq. In this book they share their leadership lessons on how U.S. Navy SEALs lead and win. It’s an intense, impactful read. Big Ideas we explore include a definition of Extreme Ownership, the fact that there are no bad teams, only bad leaders, how to prioritize and execute and remembering that discipline = freedom.

In this class we’ll look at your #1 creative project, doing your life’s work, turning pro and the three laws of mastery. Plus how to get your mind right and deal with troll poop. Let’s master the process of consistently creating cool stuff and giving our gifts to the world!

In today’s world, the road to character has a much less defined map than the road to external success. In this thoughtful, penetrating book, New York Times op-ed columnist and author David Brooks walks us through the evolution of our culture away from a character ethic toward a society all about what he calls the “Big Me.” And, of course, he shows us the way back to character. Big Ideas we explore include résumé virtues vs. eulogy virtues, answering the summons, conquering yourself, living for holiness and becoming strongest at your weakest point.

Michelle Gielan and Shawn Achor have worked with 1/3 of the Fortune 100 companies. They have discovered 3 core attributes that lead to 75% of success. Here they are.

In this book, Michelle Gielan takes her background in broadcast journalism (as a CBS News anchor) and combines it with her background in positive psychology to show us how we are ALL broadcasters. Big Ideas we explore include the 3 key factors that account for 75% of success (!), power leads and how to use them, rational optimism vs. irrational optimism, fact-checking your story to find fueling facts that catalyze rather than paralyze and how/when to H.A.L.T.!

Want to create Miracle Months? Well, here's how I'm approaching it. Hope you enjoy!

Angela Duckworth is the world’s leading authority on the science of grit. In fact, she pioneered the field and, as Daniel Gilbert says on the cover: “Psychologists have spent decades searching for the secret of success, but Duckworth is the one who found it.” In this Note, we explore the two facets of grit (hint: passion + perseverance, why they’re important and how to cultivate them.

In this special class, my wife Alexandra joins us to share her Top 10 Big Ideas on how to celebrate the most creative time of your life. Discover how to mother from your essence, be a self-care queen, ignite your desire power and see your mothering as holy work + invisible art as you bring more fun and play and mindfulness into your heroine’s journey.