Smc: School Marketing And Communications

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss the shift towards owned media channels and in-house content creation, the growth of mobile usage and advertising, the opportunity to enhance digital content and tips on how to sell a marketing and communications spend to a school principal. 

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss the growth of content marketing, the big shift in internet usage from PC to mobile, the controversial Facebook psychological experiment and answer what is the difference between marketing and communications. 

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss declining Facebook organic reach, customer service and how school marketing differs from consumer marketing.