More Than A Few Words

If you are using social media to drive traffic to your website. be sure you measure the results of your efforts.

The Teenage Mutant Ninja Turtles each brought different skills to the team, making them the ultimate crime fighting machine. Their team structure is one many organizations should emulate for a chance at success

The editors of Food Source Magazine have discovered that not all PR is good PR. In this podcast Allison Carter shares how other small business owners can avoid the same fate.

The recent uproar about the Gap brand may me rethink my own branding strategy.

I write about blogging on a regular basis, and sometimes it is nice to just change things up a bit.  So, today, I am going to talk about blogging.  In this short podcast I share some of my favorite strategies for generating blog content.

Allison Carter is our word person at Roundpeg

Jay Mattingly and Nick Carter will be teaching a marketing seminar for small business owners which challenges the assumptions about how you should run a business.

Directing your marketing at customers who are just outside your comfort zone will allow you to continue to grow you business

In the world of social media, it is not just how many followers or fans you have, but how often the choose to interact with you!

Sometimes a customer is too big or too small.  In today's podcast I talk about spending your time on customers who are just right.

I don't think good companies are changing their service levels, but I think they are using new tools to improve their response times.  ... and companies who are not as good as they should be are discovering that consumers have power!

Matt Nettleton of TrustPointe shared his perspectives on uncovering pain in the sales process.

After more than 21 months of recession, many small business owners do not know how to react to a recovering economy.  In today's podcast I talk about the single most important strategy for small business owners in the recovery ... consumer spending!

I had a chance to sit down recently with Dave Anderson of Pinpoint Multimedia to talk about video. Dave, a video strategist shared some tips for small business owners considering adding video to their website.

Every member of the Roundpeg team brings something unique to the job, talent skills, and a perspective that is uniquely their own.   Some are more outgoing, and other's a little shyer or more laid back. This week on More than a Few Words  I interviewed our graphic designer Taylor Brough.  He is a  graduate of  The Henry Radford Hope School of Fine Art at Indiana University, so he brings a unique artistic style to our design projects.  While he is more comfortable drawing than talking, I did get him to share some of the parts of his job he loves best. Since joining the team 18 months ago, he has truly masted the art of the WebBanner and the effective 6 x 9 postcard, but his favorite projects are definitely his logo designs:

In addition to interviewing friends and local business experts, I have had some fun interviewing members of the Roundeg team for my podcast: More Than a Few Words. In this podcast, you get a chance to meet the newest member of the Roundpeg Team; Jay Mattingly.  A recent graduate of IUPUI,  Jay brings a great sense of humor and can do attitude to his role as an account executive and web designer. Although he has only been here a few months, he already has some great projects under his belt including websites for the Lung Care Group and Greenwater Infrastructure. While you can find him here at Roundpeg, he is also out and about at Rainmaker events, and Paul Poteeet’s Gotta Eat events around town, so if you see him, be sure to say hi!

As a small business owner, there are days I feel like I have been run over by the economy. There I am minding my own business, driving along, when along comes the economy moving full speed ahead in a downward direction.  It is easy to make excuses and let the impact slow me down!  But I have big plans so I know I can not let the external factors like the continued sluggish performance of the economy distract me from my goals and objectives. What about you?  Do you have a plan to keep your small business focused?  That is the topic of today's podcast!

As a woman, I know it is all about the clothes. And that is exactly what Shawn Quick Raflik and I talked about when she dropped by recently; CLOTHES. What do you wear to a trade show? What type of branded apparel looks professional, and makes a memorable statement in your trade show booth.

My friend, Laina Moloski dropped by the other day to talk about all the new changes at C & S Consulting which include her new books, and new web site. In this first podcast we focus on her new book: But it is My Business in which she shares tips and realistic ideas for small business owners. From ideas on how to terminate employees to tips on sales and planning, Laina approaches the process of owning a buiness with humor and serious advice. The book will be launch on March 30, but it is available now for preorder at http://candsconsulting.biz/

Meet my sales coach, Matt Nettleton.  I love his direct, no-nonsense approach to building my business. One of the things we have focused attention on lately is the difference between my average customer and my ideal customer. The average customer, are the clients I attract now. But the ideal, are the clients I want to do business with. Doing business with these companies will help me grow my business over time. Want to learn more about the difference? Take a moment, and listen to the interview with Matt This is the first interview we have moved over to Podbean from Blog Talk Radio.  All these episodes will be available on iTunes and MoreThanAFewWords.com