Fascinate
- Autor: Sally Hogshead
- Narrador: Sally Hogshead
- Editor: HarperCollins USA
- Duración: 8:42:42
Sinopsis
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.
In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?
Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.
Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:
• Which brand of frozen peas you pick in the case
• Which city, neighborhood, and house you choose
• Which profession and company you join
• Where you go on vacation
• Which book you buy off the shelf
Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.
Capítulos
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Chapter 001
Duración: 01min -
Chapter 002
Duración: 07min -
Chapter 003
Duración: 12min -
Chapter 004
Duración: 33min -
Chapter 005
Duración: 26min -
Chapter 006
Duración: 15min -
Chapter 007
Duración: 21min -
Chapter 008
Duración: 20min -
Chapter 009
Duración: 11min -
Chapter 010
Duración: 36min -
Chapter 011
Duración: 35min -
Chapter 012
Duración: 37min -
Chapter 013
Duración: 37min -
Chapter 014
Duración: 37min -
Chapter 015
Duración: 36min -
Chapter 016
Duración: 45min -
Chapter 017
Duración: 07min -
Chapter 018
Duración: 31min -
Chapter 019
Duración: 32min -
Chapter 020
Duración: 12min