Mortgage Lending Mastery

Digital marketing is often derided as a poor way to generate quality leads. This generalization is even more pronounced when it comes to Facebook ads. Performance marketer and Facebook ad expert, Luke Shankula empathically disagrees. Whereas people see the lack of quality leads as a fault in the platform itself, Luke sees it as the result of a poorly harnessing its full potential. Marrying his background in the mortgage and loan business with his passion for marketing, Luke helps mortgage brokers and loan officers acquire more clients through his system of Facebook ads and automatic follow-up. Listen in as he joins Jen Du Plessis to explain why people misunderstand digital marketing and why it is truly the marketing tool that will set you up for an uncertain future. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Mortgage Lending Mastery Community today: kineticsparkconsulting.com Become a MLM Gold Member! MLM Membership Learn more about your ad choices. Visit megaphone.fm/adch

Many people think that it’s never good to say no to a potential partner or client, but in reality, you need to choose who you deal with carefully. As an aspiring loan originator, this is critical and Jennifer Otto, a Certified Mortgage Planner, joins Jen Du Plessis in this episode to explain her methods for choosing the best fit for you and your business. She gives away what she believes to be the secret sauce behind her success as a loan officer, and that’s getting yourself the right coach that will resonate with you. She talks about the different benefits of having a coach in this field and why it should be the first step you need to take. Learn why you don’t have to chase after every realtor’s business and how building the right relationships is much better. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Mortgage Lending Mastery Community today: kineticsparkconsulting.com Become a MLM Gold Member! MLM Membership Learn more about your ad choices. Visit megaphone.fm/adchoices

Love the show? Subscribe, rate, review, and share! Here’s How » Join the Mortgage Lending Mastery Community today: kineticsparkconsulting.com Become a MLM Gold Member! MLM Membership Learn more about your ad choices. Visit megaphone.fm/adchoices

Visibility is everything in marketing, but it has taken a whole new meaning in this increasingly digitized world. With the rise of search engines as the go-to platforms for accessing information from the internet, content writing has become big part of online visibility. Today, Jen Du Plessis delves into the intricacies of this art with Shondell Varcianna, founder and CEO of Varci Media, a content writing services firm that helps financial institutions save time by writing content that speaks to their target customer. Whatever business you are in, your customers are now empowered to make a choice about which company solves their questions or problems from their fingertips. How do you literally stay on top of search engine results every time someone from your niche types in something that you may have the answer to? The answer is good content writing – and it really isn’t as hard as you think. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Mortgage Lending Mastery Community today:

Any good speaker knows that speaking in front of people is more than just saying your message hoping that they will get what you mean. It is about storytelling and, most importantly, your body language. But in the time of quarantine and isolation where the stages are traded for screens, does body language still matter? Guest for this episode, Holley Mignosi, says yes. As a storytelling and hypnotic body language expert, Holley has helped so many people attract the kind of clients and customers they want from speaking. In this conversation, she joins Jen Du Plessis to share with us all her expert knowledge and how we can continue to utilize our body language even in the virtual world. Follow along to this discussion to learn more about how we can show up on the screen and still get the results we want and more. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Mortgage Lending Mastery Community today: kineticsparkconsulting.com Become a MLM Gold Member! MLM Membership L

It’s one thing to be an investor, but to be a happy investor and be blissful about the opportunity that you have is a whole different thing. On today’s podcast, Jen Du Plessis talks with Moneeka Sawyer, a life coach and the Founder of Blissful Investor. Often described as one of the most joyful people you will ever meet, Moneeka shares the incredible story of how she turned $10,000 into a beautiful real estate empire. Moneeka is the best-selling author of the book Choose Bliss: The Power and Practice of Joy and Contentment and the host of the podcast Real Estate Investing for Women. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Mortgage Lending Mastery Community today: kineticsparkconsulting.com Become a MLM Gold Member! MLM Membership Learn more about your ad choices. Visit megaphone.fm/adchoices

What have you done while being stuck at home? In this Jen’s Jots episode, Jen shares the five skills she developed coming out from the COVID situation that everybody needs to have. What could you be working on during a time of crisis to grow your business exponentially? Jen digs deeper into recreating the foundation of your business from the lessons learned during the disruption and come out stronger to facilitate your growth. Learn how you can accelerate your business within a twelve-week period as Jen talks about what she did as soon as she was stuck at home. Get to know how Jen has helped her clients kill it and how you can apply it to your own success. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Mortgage Lending Mastery Community today: kineticsparkconsulting.com Become a MLM Gold Member! MLM Membership Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re still in the midst of the COVID-19 pandemic. While the road ahead is still uncertain, it helps to know what we can do to navigate this time and, most importantly, come out of it. In this episode, Jen Du Plessis sits down with the founder and president of AFR (American Financial Resources), Laura Brandao, to talk about mindset, positivity, and what we can do now. What are the changes happening in the industry during this pandemic? How have our businesses been impacted? What does the future look like? Laura answers these questions while getting us down to the details of housing demand, commercial spaces, and more. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Mortgage Lending Mastery Community today: kineticsparkconsulting.com Become a MLM Gold Member! MLM Membership Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you get good deals even in an oversaturated market? Mobile home park investor and owner of The Archimedes Group, Ryan Narus believes it has everything to do with how you make assumptions. Ryan was a once a car salesman and even wrote a book called Car Deal Hacks. Looking for something else that he really loves, he quit his job to try his hand at investing, eventually landing on mobile home parks, which he is extremely passionate about. One thing that Ryan learned from his gamble is that monetization comes from doing one of two things: doing what others can’t or doing what others won’t. It all comes down to how you make assumptions, challenge those assumptions and move forward with a solid backing from reality. In this conversation with Jen Du Plessis, he takes us back to where he started and how he got into the space he’s in. A lot of lessons in investing and life can be gathered from this interview, so make sure not to miss it! Love the show? Subscribe, rate, review, and share! Here’s How » Jo

Opportunities await the brave real estate investor as soon as things start to clear up with the COVID-19 pandemic. In this episode, get a taste of Mike Wolf Mastery as self-made freedom lifestyle entrepreneur, seasoned investor, and international speaker, Mike Wolf, shares some of his incredible ideas on how to reinvent yourself and thrive in this crisis through real estate investing. A real estate investor from an early age, Mike’s first failure quickly transformed him from being a know-it-all to being a learn-it-all. He doesn’t believe in dabbling. If you are passionate about getting into real estate, you have to educate yourself to succeed in the business. Listen to Mike’s inspiring story as he shares it with host Jen Du Plessis in the podcast.  Love the show? Subscribe, rate, review, and share! Here’s How » Join the Mortgage Lending Mastery Community today: kineticsparkconsulting.com Become a MLM Gold Member! MLM Membership Learn more about your ad choices. Visit megaphone.fm/adchoice

Showing homes has never been easier and extremely helpful not only for seasoned agents but also for those who are still new. With the SHOW, an app-based service that allows you to schedule showings for your buyers and hire other licensed, vetted agents to show the house for you, taking back control of your life and sharing opportunities is just a click away. In this episode, Jen Du Plessis sits down with its owner, co-founder, president, and CEO, Patrick Laurienti, to talk about the origin story of this amazing app and what he saw are the gaps in the industry that they are closing. He shares about the challenges they encountered along the way of implementing it, the ways they vet the realtors coming in, and where he sees they are heading in the future. If you’re a loan officer or realtor who wants to get that time back and grow your business while also helping other newbie agents in the industry, then what Patrick shares with us in this amazing conversation is incredibly good news. Love the show? Subscribe

Despite what we may have been taught, it turns out that procrastination is not a product of laziness at all. There is a cure for procrastination, and it has less to do with summoning your willpower than with doing a little thing called neuro-linguistic programming. International speaker and coach Wendy Hart talks about this on the show with host, Jen Du Plessis. Wendy is the creator of The Procrastination Cure, a system that uses neuroscience to help people deal with their procrastination. With over twenty years of coaching experience, she has accumulated the necessary tools to help entrepreneurs optimize their time and increase productivity. Listen as she explains the science behind our predisposition towards procrastination and how we can take active steps to conquer it. It’s going to be a tricky battle between you and your brain, so you better brace yourself. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Mortgage Lending Mastery Community today: kineticsparkconsulting.

Business relationships are the critical ingredient in turning your resources into revenue, and collaboration is a big part of making these relationships work. Cami Baker, the Founder and CEO of Mingle to Millions and author of the book of the same name, is an expert in building business relationships. She is a great believer in using your network to build your net worth. With Jen du Plessis, she shares her insights on niching down, building collaborative relationships, and other effective, revenue-generating strategies. Listen now, take notes, and make sure not to miss the incredible lessons she has to offer! Love the show? Subscribe, rate, review, and share! Here’s How » Join the Mortgage Lending Mastery Community today: kineticsparkconsulting.com Become a MLM Gold Member! MLM Membership Learn more about your ad choices. Visit megaphone.fm/adchoices

For someone to be ranked No. 1 female loan officer in the nation for most closed loans and No. 1 Hispanic loan officer in the nation, that means that someone has to be doing something right. Top mortgage lender, Lizy Hoeffer, Chief Experience Officer of CrossCountry Mortgage, is a genius in her niche. In 2019 alone, she closed a record of 980 loans. With over 17 years of mortgage industry experience, she knows her way around the mortgage market and teaches this knowledge to fellow loan officers and real estate agents. Her focus is on the bottom lender, and she is passionate about giving tips and tools that will help them provide value for their clients, increase their reach, and become more successful in their business. Listen to her talk more about this as she joins Jen du Plessis on the show. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Mortgage Lending Mastery Community today: kineticsparkconsulting.com Become a MLM Gold Member! MLM Membership Learn more ab

Building a powerful relationship with customers helps establish a loyal relationship. In turn, this relationship will center around you and your products. Join Jen Du Plessis as she talks with Kimberly Weitkamp about the concierge conversion method she developed. Kimberly is the host of The Audience Converter, a podcast aimed at helping audiences with marketing and approaching it in a more authentic way. Listen in as Kimberly discusses how this technique can help you create powerful relationships with your customers that will go on for years. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Mortgage Lending Mastery Community today: kineticsparkconsulting.com Become a MLM Gold Member! MLM Membership Learn more about your ad choices. Visit megaphone.fm/adchoices

Almost everyone in the world who has to work day in and out is subject to financial stress, most especially when it feels like you’re barely earning to survive. With it, we feel financial shame, doing us more harm than good because reaching out for help seems very difficult to do. Helping ease the burdens of financial stress, Jen Du Plessis interviews Kate Phillips, wealth coach at Total Wealth Coaching, financial writer, and singer-songwriter. On a mission to banish financial shame, Kate imparts a story full of lessons and wisdom about overcoming financial stress. She lays down some financial stress solutions that not only you can benefit but your clients as well, especially in this difficult pandemic time. Take a deep dive into this insightful conversation as Kate reminds us that we’re not out on an island by ourselves and that we, too, can find the way out of this challenging state. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Mortgage Lending Mastery Community today:

Born and raised in Georgia, Nicole Solari has always had an entrepreneurial spirit. After leaving a successful career in Silicon Valley, Nicole pursued her life-long passion and immersed herself in the real estate space. Through hard work, dedication, determination, and resilience, she now owns a brokerage and maintains a team. On today’s show, Nicole joins Jen Du Plessis to talk about her real estate investing journey and how she became wildly successful in real estate one open house at a time. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Mortgage Lending Mastery Community today: kineticsparkconsulting.com Become a MLM Gold Member! MLM Membership Learn more about your ad choices. Visit megaphone.fm/adchoices

Time and time again, we are reminded of the importance of having more leads in the mortgage and real estate space. However, it helps to dig deeper and consider how much of these leads are actually converting. Guiding you to do that, host, Jen Du Plessis, talks with Nate Joens, CEO and co-founder of Structurely, about engagement and conversion ratios. In particular, they tackle how you can convert those leads by scaling conversations through authentic automation, where they use the personal channel of text messaging that is unlike any other. Nate then takes us deeper into the services and systems his company offers to help lenders and agents stay in front of those leads while doing more with less. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Mortgage Lending Mastery Community today: kineticsparkconsulting.com Become a MLM Gold Member! MLM Membership Learn more about your ad choices. Visit megaphone.fm/adchoices

Being in the mortgage business is all about relationships, whether it’s with your financial advisors or real estate agents or employees. The best way you can increase and deepen those relationships is by asking really good questions. This episode’s guest is someone who lives by this, and he is going to tell us why and how. Jen Du Plessis has over Heath D. Barnes, leader, influencer, industry coach, and branch manager of Cardinal Financial Company, Limited Partnership. Here, Heath shares with us why really good questions help set expectations for what you have to live up to in your relationships, consequently helping with your conversion ratio in all aspects—from client ratio to other referral partners. Learn more about how to utilize questions in your business and your life in this conversation. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Mortgage Lending Mastery Community today: kineticsparkconsulting.com Become a MLM Gold Member! MLM Membership Learn more a

Women real estate agents make up the great bulk of the business, yet they tend not to get the same amount of success and recognition as their male counterparts. What is holding them back? How can they rise to the challenge and thrive in these difficult times? Realtor and real estate coach Jan Copeland answers these questions and more as she joins Jen Du Plessis in this episode. From her long experience in the real estate brokerage sphere, Jan has acquired a unique understanding of what makes women agents tick. She has since dedicated her career to helping women like herself succeed in the business. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Mortgage Lending Mastery Community today: kineticsparkconsulting.com Become a MLM Gold Member! MLM Membership Learn more about your ad choices. Visit megaphone.fm/adchoices