The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

When I was 13 years old, my parents got involved in a court battle. I was past 40 when the issue was finally resolved. We don't see ourselves wanting to engage in high conflict. Yet, there seems to be no way to avoid the tectonic forces of our world. No matter where you look online or offline, someone is continuously bashing the other side. And often, that chaos spills over into our world. Like it did with my parents. They had no intention of being sieged for over 25 years, and yet that's what happened. Tensions escalate beyond a point, original facts disappear, and conflict becomes a reality. Yet, all conflict isn't destructive. There's a difference between High Conflict and Healthy Conflict. The dangerous kind is when it's "us" vs "them", "good" vs "evil". That kind of conflict bestows arrogance and superiority. It layers on the rage, sometimes even dread. It's a state where almost everyone loses, unlike in Healthy Conflict, where disagreement doesn't soar and serves more as a way to understand each other

The toughest part about creating bonuses is how time-consuming they can be, especially when you want to make them desirable. Yet there is a method of creating extremely desirable bonuses without doing much at all. This is what this episode on “ creating bonuses out of thin air” is all about.

It may sound odd, but the bonus is often the tipping point for a client to buy your product or service. And yet, by the time we are done with creating the product or service, we are too tired to work out what the bonus should be. n this episode we look at two methods. —One is a more traditional method called “bundling“, well the other is quite unexpected and requires very little work. —A method called “Unbundling“. Let’s find out how we can use both of these methods, or just one, to create bonuses that are extremely yummy.

We tend to think all is well with the world when no one complains. Yet, most customers rarely complain. Instead, they just walk out of the door, without saying a word. A silent customer is not necessarily an asset. How can you get your customer to be a little more 'noisy'—and why you should start now.

What was the trigger for the Three-Month Vacation? Why do we have workshops at random locations? This is it—the second part in the two part series of "how all these traditions started"

How did the gold star show up in Psychotactics courses? How did we start sending chocolate across the world? Here is a two part series on how all of these traditions started

It's rare that we don't learn lessons from a child. Even so, I think we don't always pay closer attention to what they're saying. My nieces, Marsha and Keira have taught me a lot. Here are a few nuggets of simple, yet intense wisdom.

Are you pro or anti-vaccine? Are you pro this or anti that? We seem to be pushed into one camp or the other and we end up getting ourselves in a tight corner. Is there a way to be part of a conversation and still neatly side step the argument?

When starting up, it's almost impossible to get clients. Yet, there's a method that's almost fail-proof and gets the client interested in you, right away. What's more, this method not only gets you one job, but has the potential to get you back repeatedly. The big surprise is that it doesn't work just when dealing with new clients, but it works amazingly well with current clients too. Want to get going? Well, here's what the checklist is all about.

The biggest problem with perfection is we feel we have to keep to the job until it's done. As logical as the idea sounds, it's always—yes, always—counterproductive. Instead, there's a method that's far superior, and quicker. Which allows you to reach even higher levels of satisfaction than you'd expect. All of this "perfection" can be achieved by understanding the "coats of paint" system. Ready for a quicker, faster road to "perfection?"

Many books, yes whole books, are dedicated to the pursuit of happiness. And yet, all it takes is a simple mind shift. Happiness isn't something we need to find, as it's something we feel all the time. Which begs the question: Are unhappy people choosing to be sad? Find out how to tap into instant happiness.

In a perfect world, you would be asked a straightforward question, and you'd give the answer that was expected of you. And most of the time, interviews on podcasts, radio or TV can be just as you imagined, or even better. Yet, there are times when the questions are awkward, or worse, boring. What do you do under these circumstances? And there's a third situation too: where you're terrified. All of us, will, at some point need to be in some kind of interview. It might not happen today, but it will occur at some point. When it does, this advice is likely to come in handy.

We often see overwhelm as a nameless, faceless monster. It seems to charge into our lives like some Godzilla and never wants to leave. However, the moment we categorise the concept of overwhelm into sections, we realise we don't have to be powerless. Here's a trip into the three faces of overwhelm and how to beat it—or at least keep it at bay.

Sometimes we need to make big changes to our behaviour. Sometimes, it's just a little tweak. In today's episode we look at three very tiny tweaks that I learned while listening to other podcasts. And yes, you are likely to find good value in these tweaks too.

Do Clickbait Headlines Work? Can a normal headline be just as powerful? Clickbait headlines seem to be designed to get our curiosity. But what makes a clickbait headline so attractive in the first place? And how do we write “normal” headlines that are far superior in getting the attention of the client? Let's find out in the podcast.

When is it beneficial to adopt a contrarian mindset? What does it mean to be a contrarian? What is the concept of contrarianism? Do you know why Tesla is such a big car? Think about it for a second. Tesla Motors only make electric cars. The bigger the car, the heavier it's going to be and the greater the drain on the battery. So why make a big car?  Let's find out.

Which product should you pre-sell?Should it be the $20 product or the $2000 one? Let's find out what's involved and how you can systematically manage your pre-sell.  Stage 1: Which products are the most important? Which are not? Stage 2: Have we created a “separate section” for each of the vital products/services?Stage 3: How can we create urgency and scarcity?

What is a mastermind mindset? How does a mastermind group work for courses, workshop and membership sites? When we think of a mastermind mindset, we tend to isolate the ideas to a group of people. But what if you could use the very same concepts in online courses, workshops and even in membership sites? Here are three steps to powerfully use mastermind concepts across the board in your business.

Learning is odd. It should be logical, even progressive. This is why we feel that we're bad at learning. But if we recognise what's really happening, we can move forward steadily. In this series, we look at three sets of phenomena that I've personally encountered while learning.

You'd think you'd need to be someone great or at least do something wonderful to inspire others. Yet, you're a source of inspiration. How do you inspire? It's remarkably simple —and here's a short piece on how you need to go about it.